Million Dollar Whopper

At Shapes & Shaders, we recently teamed up for a whopper of a social campaign to promote Burger King’s Million Dollar Whopper competition. Thanks to the talented Willem Stapel and the dentsu team in the US, we created three captivating social media videos that got everyone buzzing about the competition.

Our mission: bring some seriously strange and fun burger combinations to life in 3D. We started by 3D scanning a whole bunch of ingredients!
With a little help from our friends at 5AM Studios, we nailed a photoshoot to capture photorealistic textures.

Then came the magic. Our team worked tirelessly on shading, lighting, and perfecting every detail to make these burgers look absolutely awesome.

We kicked things off with a teaser, featuring a helicopter carrying a giant Whopper bun to build excitement. Next, we wowed viewers by placing the top bun on the Statue of Liberty. For the grand finale, we took the Pacific Wheel in Santa Monica and replaced all the carriages with Whoppers.

The result? Three dynamic and mouth-watering videos that captured the playful spirit of the Million Dollar Whopper competition and got everyone’s taste buds tingling. Dive into the delicious visuals we created and see the fun for yourself!